Maybe The Peloton Commercial Lady Just Enjoys Riding

Inventing Sexism Isn’t Just Silly; It’s Damaging to the Real Goal of Recognizing and Opposing It

Far too many of us are confusing unnecessarily manufacturing artificial outrage with being “woke”.

It was bound to happen sooner or later. There’s always someone who wants to voice their displeasure without fully understanding what there is (or is not) to be upset about, and the recent negative response to the Peloton commercial “The Gift That Gives Back” is the latest shining example.

We do need to be on the lookout for inequality, sexism, and toxic behavior. That’s different, though, than injecting those things into situations where they are not naturally present just so we can attack them.

In the commercial, the woman receives a Peloton exercise bicycle as a Christmas gift from a man we’re supposed to assume is her partner. If we take her reaction at (no pun intended) face value, she seems both surprised and pleased to receive it.