Maybe The Peloton Commercial Lady Just Enjoys Riding

Inventing Sexism Isn’t Just Silly; It’s Damaging to the Real Goal of Recognizing and Opposing It

We do need to be on the lookout for inequality, sexism, and toxic behavior. That’s different, though, than injecting those things into situations where they are not naturally present just so we can attack them.

In the commercial, the woman receives a Peloton exercise bicycle as a Christmas gift from a man we’re supposed to assume is her partner. If we take her reaction at (no pun intended) face value, she seems both surprised and pleased to receive it.

We have to start believing that women are capable of having their own quests without assuming that male manipulation must have played a part.

There’s an important point to be made here: We do need to be on the lookout for inequality, sexism, and toxic behavior. That’s different, though, than injecting those things into situations where they are not naturally present just so we can attack them. In many real life relationships, it would probably be valid to have concerns that some man had an ulterior motive, but again, the male character in the commercial isn’t real, so there’s no complex and shadowy background of manipulation here.

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