Aaron DeBee

Apr 26, 2018

7 min read

127 Years Strong: The Unlikely Survival of a Small Town Department Store

had been a long time since I had seen a shoehorn performing its intended duty. It seemed right at home, though, in Schroeder’s Department Store, nestled in nostalgia and an atmosphere of intentional dedication to tradition.

Schroeder’s stands stalwart at the corner of Washington and 17th in downtown Two Rivers, Wisconsin. The facade is…

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